New Perfume - Believe

A rep for Elizabeth Arden released the following statement to Access Hollywood:

"We recently shot Britney Spears for the print campaign for her new fragrance Britney Spears Believe, in Santa Monica. It is true that Britney did leave the set; however, she returned after a brief time. Cayli was the wardrobe assistant on the shoot. We used her as a stand in so that we could set up the lighting while Britney was off the set. When Britney returned, we shot the national print ad with her.The only person in the national print ad for Britney's Believe fragrance is Britney Spears."

As for the new scent? A statement announced it was a “confident expression of optimism and individuality.”

“We all have beliefs that are treasures in our soul,” the statement continued. “Some are fun with a superstitious twist, others are words to live and love by, the remainder serves as inspiration when we need it the most. Britney’s next fragrance is a reflection of her soul. As she shares her beliefs, we reflect on our own.”